StarBucks Essay Example | Topics and Well Written Essays - 1250 words

StarBucks - Essay Example Furthermore Starbucks does not follow traditional aggressive advertising strategy; rather it focuses on high-level branding and marketing practices (Larson, Marketing Strategy and Alliances Analysis of Starbucks Corporation). Word-of-mouth has been a widely practiced marketing communication strategy by the company. The ‘differentiation’ generic strategy provides sustainable competitive advantage to the company. Starbucks intentionally avoids traditional promotional approach. It believes that its brand is promoted through excellent in-store service, quality of the product, premium price and unique customer experiences. Such a strategy has definitely provided sustainable competitive advantages to the company. As far as customer response is concerned, Starbucks is very quick to respond to all their customer queries. Starbucks is committed to provide a unique experience to all its customers. It has all the required resources in order to support and sustain all its rapid response activities. Starbucks is one of the most successfully marketed brands in the world. The company has 16,706 stores (including both company operated and licensed) throughout the world. The company’s long term objective is to have 15,000 U.S. stores and 30,000 stores in the entire world (Horovitz, Starbucks aims beyond lattes to extend brand). Starbucks’s mission says that it is working for inspiring and nurturing human spirit – â€Å"one person, one cup and one neighbourhood at a time.† Generally strategic planners of any organisation develop the long term objectives in seven major areas which are profitability, competitive position, productivity, employee development, technological leadership, employee relations and public responsibility. Moreover quality of any long term objective can be evaluated on the basis of five factors namely flexible,

7 Coursework Example | Topics and Well Written Essays - 500 words

7 - Coursework Example Daniel Rendelman claims that  «we can reason excuses for Bible believers to celebrate Halloween but the argument does no good†. (Rendelman) The Church considers Halloween a satanic holiday – even the â€Å"trick and treat† tradition can be compared to the ritual of sacrifice to the dark forces. The Church also is trying to prove that Halloween causes in children anxiety, neuroses, psychical deviations, aggression, etc. D. Rendelman quotes the Bible when proving that Halloween should not be celebrated by the believers: â€Å"Test everything. Hold on to the good. Avoid every kind of evil,† 1 Thesalonians 5:21-22†. (cited from: Rendelman) Because the holiday of Halloween is of Celtic origin, and the Celts believe that the new life was born from the death and worshipped the demon Samkhain (Saman) that was the Lord of Death, the Church condemns the holiday and claims it is of evil character. It says that by wearing the costumes of the evil forces (the dead), people abide to the Satan who is the embodiment of the dark and the evil. â€Å"Halloween practices, from dressing in costumes to bobbing for apples, were once part of pagan worship. These actions are repeated today by people who are unaware or simply don’t care about their true meaning. Time may have passed but their origins and true purpose remains the same†. (Rendelman) Other traditions of Halloween, such as various prophesies, magic rituals, fortune-telling, divination and others, are also, according to the Church, of Anti-Christian nature. Celebrating Halloween, the Church claims, often results in people’s interest towards the Satanism and occultism. However, there are opinions that Halloween and the Church holiday of All Saints that is celebrated on November 1 are closely interconnected. Kenneth C. Davis in his article asks a question if Halloween is â€Å"a day of innocent merriment or a celebration of sinister forces† and claims that the proof of both positions can be found in the course of